Most projects are not delayed by work, they are delayed by waiting for answers. Give a supplier what they need immediately and you cut days off the project and money off the price, because nobody has to guess.
The three sentences that suffice
- What we do and for whom: “We service air conditioning for businesses in Bratislava.”
- What the site should achieve: “We want five enquiries a month from Google.”
- What we do not want: “We do not want to look like a big corporation.”
What to add if you have it
- Two or three competitor sites and one sentence on what you do or do not like about them.
- Photos, logo, price list — in any quality, phone shots included.
- The date you need it by, and why.
- The budget you are willing to spend. This is not a poker game — it is the fastest way to get a realistic proposal.
A budget in the brief does not mean we will spend all of it. It means we will propose something that fits inside it.
What does not belong in a brief
Do not specify the page layout, where the button goes or which colour to use. That is what you are paying the supplier for. Write what the site should achieve and what to avoid.
If it helps: write those three sentences into an email and send them to us. Within 24 hours you get scope, price and deadline — and you will see whether the brief worked.