/* big biz here. — v2.0 */
:root{
  --paper:#f2f0e8; --paper-2:#e8e4d8; --ink:#171712; --ink-soft:#43433c; --muted:#62625b;
  --blue:#1547ff; --acid:#c8ff32; --white:#fff;
  --line:rgba(23,23,18,.16); --line-soft:rgba(23,23,18,.10);
  --max:1240px; --pad:clamp(18px,4vw,48px);
  --font:Archivo,"Helvetica Neue",Helvetica,Arial,sans-serif;
  --mono:"IBM Plex Mono",ui-monospace,SFMono-Regular,Menlo,monospace;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
html,body{max-width:100%;overflow-x:clip}
body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--font);font-size:16px;line-height:1.6;font-weight:400;-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility}
body.menu-open{overflow:hidden}
a{color:var(--blue);text-decoration:none}
a:hover{color:#0f34c4}
img,svg{max-width:100%}
button,input,textarea,select{font:inherit;color:inherit}
h1,h2,h3,h4{margin:0;font-weight:900;letter-spacing:-.05em;line-height:.95;text-wrap:balance;max-width:100%;overflow-wrap:break-word}
h1{font-size:clamp(40px,6.4vw,80px)}
h2{font-size:clamp(28px,3.6vw,38px);letter-spacing:-.04em}
h3{font-size:clamp(19px,1.7vw,22px);letter-spacing:-.03em;font-weight:750;line-height:1.15}
p{margin:0;text-wrap:pretty}
.mono,.kicker{font-family:var(--mono);font-size:11px;letter-spacing:.2em;text-transform:uppercase;color:var(--muted)}
.muted{color:var(--ink-soft)}
.lead{font-size:clamp(17px,1.35vw,19px);line-height:1.62;color:var(--ink-soft)}
.wrap{width:min(100% - calc(var(--pad) * 2),var(--max));margin-inline:auto}
.section{padding-block:clamp(58px,7vw,92px)}
.skip-link{position:fixed;top:8px;left:8px;z-index:2000;transform:translateY(-160%);background:var(--acid);color:var(--ink);padding:10px 14px;font-weight:700}
.skip-link:focus-visible{transform:none}
:focus-visible{outline:2.5px solid var(--blue);outline-offset:3px}

/* logo */
.brand{display:inline-flex;align-items:center;gap:12px;color:var(--ink)}
.brand:hover{color:var(--ink)}
.brand img{border-radius:9px;flex:0 0 auto}
.brand span{font-weight:900;font-size:21px;letter-spacing:-.05em;white-space:nowrap}
.brand-dot{color:var(--blue)}

/* header */
.site-header{position:sticky;top:0;z-index:1000;background:var(--paper);border-bottom:1px solid transparent;transition:border-color .2s,box-shadow .2s;isolation:isolate}
.site-header.scrolled{border-color:var(--line);box-shadow:0 10px 30px rgba(23,23,18,.06)}
.nav-shell{width:min(100% - calc(var(--pad) * 2),var(--max));margin-inline:auto;height:76px;display:flex;align-items:center;gap:24px}
.desktop-nav{display:flex;gap:28px;margin-left:auto}
.desktop-nav a{color:var(--ink);font-size:13.5px;font-weight:600;position:relative;padding-block:6px}
.desktop-nav a::after{content:"";position:absolute;left:0;bottom:0;width:100%;height:2px;background:var(--blue);transform:scaleX(0);transform-origin:left;transition:transform .18s}
.desktop-nav a:hover::after,.desktop-nav a[aria-current=page]::after{transform:scaleX(1)}
.nav-actions{display:flex;align-items:center;gap:10px}
.icon-button{width:38px;height:38px;display:grid;place-items:center;background:none;border:1px solid var(--line);cursor:pointer}
.icon-button:hover{border-color:var(--ink)}
.icon-button svg{width:17px;height:17px;fill:none;stroke:currentColor;stroke-width:1.8}
.language-menu{position:relative}
.language-menu>button{display:inline-flex;align-items:center;gap:7px;background:none;border:1px solid var(--line);padding:9px 12px;font-size:12px;font-weight:600;letter-spacing:.04em;cursor:pointer}
.language-menu>button:hover{border-color:var(--ink)}
.language-menu svg{width:15px;height:15px;fill:none;stroke:currentColor;stroke-width:1.6}
.language-popover{position:absolute;top:calc(100% + 8px);right:0;background:var(--paper);border:1px solid var(--line);padding:6px;display:none;min-width:96px;box-shadow:0 14px 32px rgba(23,23,18,.1)}
.language-menu.open .language-popover{display:block}
.language-popover a{display:block;padding:8px 12px;font-size:13px;font-weight:600;color:var(--ink)}
.language-popover a:hover{background:var(--paper-2)}
.menu-toggle{display:none;width:38px;height:38px;background:none;border:1px solid var(--line);cursor:pointer;position:relative;z-index:1002}
.menu-toggle span{display:block;width:16px;height:2px;background:var(--ink);margin:3px auto;transition:transform .2s}
.mobile-panel{display:none}
.mobile-languages{display:flex;gap:16px;border-top:1px solid var(--line);margin-top:26px;padding-top:20px;font-weight:700}
.mobile-languages a{color:var(--ink)}

/* buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:14px;background:var(--ink);color:var(--paper);border:0;padding:17px 26px;font-size:14.5px;font-weight:700;letter-spacing:-.005em;cursor:pointer;transition:background .18s,transform .18s}
.btn:hover{background:#000;color:var(--paper);transform:translateY(-2px)}
.btn-blue{background:var(--blue);color:var(--white)}
.btn-blue:hover{background:#0f34c4;color:var(--white)}
.btn-light{background:var(--paper);color:var(--ink)}
.btn-light:hover{background:var(--white);color:var(--ink)}
.btn-ghost{background:none;color:var(--ink);border:1.5px solid var(--ink)}
.btn-ghost:hover{background:var(--ink);color:var(--paper)}
.btn-small{padding:12px 18px;font-size:13px}
.btn-full{width:100%}
.tlink{display:inline-flex;align-items:center;gap:10px;color:var(--ink);font-size:14px;font-weight:700;border-bottom:2px solid var(--blue);padding-bottom:2px}
.tlink:hover{color:var(--blue)}
.ar{position:relative;display:inline-block;width:13px;height:13px;flex:0 0 auto}
.ar i{position:absolute;left:50%;top:50%;width:14.9px;height:2.4px;background:var(--acid);transform:translate(-50%,-50%) rotate(-45deg)}
.ar b{position:absolute;right:0;top:0;width:6.5px;height:6.5px;border-top:2.4px solid var(--acid);border-right:2.4px solid var(--acid)}
.ar-ink i{background:var(--ink)}.ar-ink b{border-color:var(--ink)}
.ar-blue i{background:var(--blue)}.ar-blue b{border-color:var(--blue)}

/* hero */
.hero{padding-block:clamp(46px,5.4vw,76px) clamp(34px,3.6vw,52px)}
.hero-grid{display:grid;grid-template-columns:1.45fr 1fr;gap:clamp(28px,3.6vw,52px);align-items:start}
.eyebrow{display:inline-flex;align-items:center;gap:9px;font-family:var(--mono);font-size:10.5px;letter-spacing:.22em;text-transform:uppercase;color:var(--muted)}
.eyebrow i{width:8px;height:8px;border-radius:99px;background:var(--acid);flex:0 0 auto}
.hero h1{margin-top:22px}
.hero h1 em{font-style:normal;color:var(--blue)}
.hero-lead{margin-top:24px;max-width:48ch}
.hero-actions{display:flex;align-items:center;gap:24px;flex-wrap:wrap;margin-top:32px}
.stat-row{display:flex;align-items:baseline;gap:clamp(16px,2.4vw,26px);margin-top:32px;padding-top:26px;border-top:1px solid var(--line)}
.stat-row .sep{width:1px;height:62px;background:var(--line);flex:0 0 auto}
.stat b{display:block;font-weight:900;font-size:clamp(34px,3.9vw,54px);letter-spacing:-.055em;line-height:1;margin-top:7px}
.panel-blue{background:var(--blue);color:var(--white);border-radius:20px;padding:clamp(26px,2.4vw,32px) clamp(24px,2.2vw,30px)}
.panel-blue .kicker{color:rgba(255,255,255,.72)}
.g-list{display:flex;flex-direction:column;gap:13px;margin-top:20px}
.g-list .row{display:flex;gap:13px}
.g-list .row span{color:var(--acid);font-weight:900;font-size:15px;line-height:1.5;flex:0 0 auto}
.g-list p{font-size:15px;line-height:1.5}
.g-list p strong{font-weight:700}
.g-list hr{border:0;height:1px;background:rgba(255,255,255,.22);margin:0}
.panel-blue .fine{margin-top:16px;font-size:13px;line-height:1.55;color:rgba(255,255,255,.72)}

/* strip */
.strip{border-block:1px solid var(--line)}
.strip div{width:min(100% - calc(var(--pad) * 2),var(--max));margin-inline:auto;display:flex;justify-content:space-between;gap:20px;padding-block:17px;font-family:var(--mono);font-size:11px;letter-spacing:.13em;text-transform:uppercase;color:var(--muted)}

/* section head */
.sec-head{display:flex;justify-content:space-between;align-items:baseline;gap:26px;border-bottom:2px solid var(--ink);padding-bottom:14px}
.sec-head.soft{border-bottom-width:1px}
.sec-head h2{max-width:26ch}
.sec-intro{display:flex;flex-direction:column;gap:16px;max-width:62ch}

/* grids & cards */
.grid-2{display:grid;grid-template-columns:1fr 1fr;gap:1px;background:var(--line);margin-top:1px}
.grid-3{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--line);margin-top:1px}
.grid-4{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--line);margin-top:1px}
.cell{background:var(--paper);padding:clamp(24px,2.2vw,32px) clamp(22px,2vw,30px) clamp(28px,2.6vw,36px);display:flex;flex-direction:column;gap:11px}
.cell .num{font-family:var(--mono);font-size:11px;color:var(--blue);letter-spacing:.06em}
.cell p{font-size:14.5px;line-height:1.6;color:var(--ink-soft)}
a.cell{color:var(--ink);transition:background .18s}
a.cell:hover{background:var(--paper-2);color:var(--ink)}
a.cell .go{margin-top:auto;padding-top:14px;display:inline-flex;align-items:center;gap:10px;font-size:13.5px;font-weight:700}


/* shots */
.shots{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;margin-top:24px}
.shot{aspect-ratio:4/3;background:repeating-linear-gradient(135deg,#e6e2d6 0 9px,var(--paper) 9px 18px);border:1px solid var(--line);display:grid;place-items:center;text-align:center;padding:16px}
.shot span{font-family:var(--mono);font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted)}
.shot-meta{margin-top:12px}
.shot-meta strong{display:block;font-size:16px;font-weight:750;letter-spacing:-.02em}
.shot-meta p{margin-top:5px;font-size:14px;color:var(--ink-soft)}
.note{margin-top:18px;font-family:var(--mono);font-size:12.5px;letter-spacing:.07em;color:var(--muted)}

/* dark panel + metrics */
.panel-dark{background:var(--ink);color:var(--paper);border-radius:20px;padding:clamp(30px,3.4vw,44px);display:grid;grid-template-columns:1fr 1.1fr;gap:clamp(28px,3.4vw,52px);align-items:center}
.panel-dark .kicker{color:var(--acid)}
.panel-dark h2{margin-top:18px;font-size:clamp(28px,3.4vw,44px);line-height:1}
.panel-dark p{margin-top:18px;font-size:16px;line-height:1.6;color:rgba(242,240,232,.76);max-width:42ch}
.metrics{display:grid;grid-template-columns:1fr 1fr;gap:1px;background:rgba(242,240,232,.2)}
.metric{background:var(--ink);padding:22px 24px}
.metric b{display:block;font-weight:900;font-size:clamp(30px,3.2vw,40px);letter-spacing:-.05em;line-height:1}
.metric span{font-family:var(--mono);font-size:10px;letter-spacing:.16em;text-transform:uppercase;color:rgba(242,240,232,.55)}

/* plans */
.plans{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--line)}
.plan{background:var(--paper);padding:clamp(28px,2.6vw,36px) clamp(24px,2.2vw,32px) clamp(32px,3vw,40px);display:flex;flex-direction:column;gap:20px;position:relative}
.plan-featured{background:var(--blue);color:var(--white)}
.plan-featured .kicker,.plan-featured .term{color:rgba(255,255,255,.72)}
.plan-featured p{color:rgba(255,255,255,.86)}
.badge{position:absolute;top:0;left:clamp(24px,2.2vw,32px);background:var(--acid);color:var(--ink);font-family:var(--mono);font-size:10px;letter-spacing:.16em;text-transform:uppercase;padding:6px 10px}
.plan-price{font-weight:900;font-size:clamp(40px,4.4vw,52px);letter-spacing:-.055em;line-height:1;margin-top:12px}
.term{margin-top:8px;font-family:var(--mono);font-size:13px;letter-spacing:.04em;color:var(--muted)}
.plan>p{font-size:14.5px;line-height:1.6;color:var(--ink-soft)}
.plan-list{display:flex;flex-direction:column;gap:8px;margin-top:auto;font-size:14px}
.plan-list b{font-weight:700}

/* checklist */
.checklist{display:grid;grid-template-columns:1fr 1fr;gap:0 clamp(24px,3.4vw,48px);margin-top:8px}
.check-item{display:flex;gap:16px;padding:15px 0;border-bottom:1px solid var(--line)}
.check-item span{font-family:var(--mono);font-size:11px;color:var(--blue);padding-top:3px;flex:0 0 auto}
.check-item p{font-size:15px}

/* steps */
.step{display:grid;grid-template-columns:70px 1fr 1.3fr;gap:clamp(16px,2.4vw,32px);padding-block:clamp(22px,2.4vw,30px);border-bottom:1px solid var(--line)}
.step .num{font-family:var(--mono);font-size:12px;color:var(--blue)}
.step p{font-size:15.5px;line-height:1.6;color:var(--ink-soft)}

/* acid cta */
.cta-acid{background:var(--acid);color:var(--ink)}
.cta-acid .inner{width:min(100% - calc(var(--pad) * 2),var(--max));margin-inline:auto;padding-block:clamp(48px,5.4vw,66px);display:flex;align-items:center;justify-content:space-between;gap:clamp(24px,3.4vw,48px)}
.cta-acid .kicker{color:rgba(23,23,18,.62)}
.cta-acid h2{margin-top:16px;font-size:clamp(28px,4vw,48px);line-height:1}

/* faq */
.faq{border-top:1px solid var(--line)}
.faq details{border-bottom:1px solid var(--line)}
.faq summary{display:flex;justify-content:space-between;gap:20px;align-items:center;padding:22px 0;font-size:clamp(17px,1.6vw,20px);font-weight:750;letter-spacing:-.02em;cursor:pointer;list-style:none}
.faq summary::-webkit-details-marker{display:none}
.faq summary i{font-style:normal;font-family:var(--mono);font-size:18px;color:var(--blue);transition:transform .2s;flex:0 0 auto}
.faq details[open] summary i{transform:rotate(45deg)}
.faq p{padding-bottom:24px;max-width:70ch;font-size:15.5px;line-height:1.65;color:var(--ink-soft)}

/* page hero / breadcrumbs / article */
.page-hero{padding-block:clamp(30px,3.4vw,44px) clamp(44px,5vw,66px)}
.breadcrumbs{display:flex;gap:10px;flex-wrap:wrap;font-family:var(--mono);font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--muted);margin-bottom:clamp(28px,3.4vw,44px)}
.breadcrumbs a{color:var(--muted)}
.breadcrumbs a:hover{color:var(--ink)}
.page-hero h1{max-width:20ch}
.page-hero .lead{margin-top:24px;max-width:56ch}
.reading-progress{position:sticky;top:76px;z-index:900;height:2px;background:var(--line-soft)}
.reading-progress span{display:block;height:100%;width:0;background:var(--blue)}
.article-body{max-width:70ch;display:flex;flex-direction:column;gap:22px}
.article-body h2{margin-top:22px}
.article-body p,.article-body li{font-size:17px;line-height:1.72;color:var(--ink-soft)}
.article-body ul{margin:0;padding-left:22px;display:flex;flex-direction:column;gap:10px}
.article-body blockquote{margin:0;padding-left:24px;border-left:3px solid var(--acid);font-size:19px;line-height:1.6;font-weight:600;color:var(--ink)}
.legal{max-width:74ch;display:flex;flex-direction:column;gap:20px}
.legal h2{margin-top:20px;font-size:clamp(22px,2.2vw,26px)}
.legal p,.legal li{font-size:16px;line-height:1.7;color:var(--ink-soft)}

/* form */
.contact-grid{display:grid;grid-template-columns:1.15fr .85fr;gap:clamp(28px,3.4vw,52px);align-items:start}
.form{border:1px solid var(--line);padding:clamp(24px,2.6vw,34px);display:flex;flex-direction:column;gap:18px;background:var(--paper)}
.field{display:flex;flex-direction:column;gap:7px}
.field label{font-family:var(--mono);font-size:10.5px;letter-spacing:.16em;text-transform:uppercase;color:var(--muted)}
.field input,.field textarea,.field select{background:var(--white);border:1px solid var(--line);padding:13px 14px;font-size:15px}
.field input:focus,.field textarea:focus,.field select:focus{border-color:var(--blue);outline:none}
.field-row{display:grid;grid-template-columns:1fr 1fr;gap:18px}
.contact-side{display:flex;flex-direction:column;gap:22px}
.contact-side a.big{font-size:clamp(19px,2vw,24px);font-weight:800;letter-spacing:-.03em;color:var(--ink);overflow-wrap:anywhere}
.contact-side a.big:hover{color:var(--blue)}

/* footer */
.site-footer{background:var(--ink);color:var(--paper);margin-top:clamp(48px,6vw,80px)}
.site-footer a{color:rgba(242,240,232,.72)}
.site-footer a:hover{color:var(--acid)}
.footer-main{width:min(100% - calc(var(--pad) * 2),var(--max));margin-inline:auto;padding-block:clamp(44px,5vw,64px);display:grid;grid-template-columns:1fr 1.35fr;gap:clamp(28px,4vw,56px)}
.footer-main .brand span{color:var(--paper)}
.footer-main .brand-dot{color:var(--acid)}
.footer-main>div>p{margin-top:18px;max-width:34ch;color:rgba(242,240,232,.7);font-size:15px}
.footer-email{display:inline-block;margin-top:18px;font-size:17px;font-weight:750;letter-spacing:-.02em;color:var(--paper)!important;overflow-wrap:anywhere}
.footer-email:hover{color:var(--acid)!important}
.footer-links{display:grid;grid-template-columns:repeat(3,1fr);gap:26px}
.footer-links div{display:flex;flex-direction:column;gap:10px}
.footer-links strong{font-family:var(--mono);font-size:10.5px;letter-spacing:.18em;text-transform:uppercase;color:rgba(242,240,232,.5);font-weight:500}
.footer-links a{font-size:14.5px}
.footer-bottom{border-top:1px solid rgba(242,240,232,.16)}
.footer-bottom div{width:min(100% - calc(var(--pad) * 2),var(--max));margin-inline:auto;padding-block:20px;display:flex;justify-content:space-between;gap:18px;flex-wrap:wrap;font-family:var(--mono);font-size:11px;letter-spacing:.1em;color:rgba(242,240,232,.5)}

/* search */
.search-dialog{width:min(620px,calc(100% - 32px));border:1px solid var(--line);background:var(--paper);padding:0;margin-top:12vh}
.search-dialog::backdrop{background:rgba(23,23,18,.4)}
.search-head{display:flex;align-items:center;gap:12px;padding:16px 18px;border-bottom:1px solid var(--line)}
.search-head input{flex:1;border:0;background:none;font-size:17px;font-weight:600;outline:none}
.search-close{background:none;border:1px solid var(--line);padding:6px 10px;font-family:var(--mono);font-size:11px;cursor:pointer}
.search-results{max-height:52vh;overflow-y:auto;padding:8px}
.search-item{display:flex;flex-direction:column;gap:3px;padding:12px 14px;color:var(--ink)}
.search-item:hover{background:var(--paper-2);color:var(--ink)}
.search-item strong{font-size:15px;font-weight:750}
.search-item span{font-size:13px;color:var(--muted)}
.search-empty{padding:20px 22px;color:var(--muted);font-size:14px}

.back-top{position:fixed;right:18px;bottom:18px;z-index:900;width:44px;height:44px;border:1px solid var(--line);background:var(--paper);cursor:pointer;opacity:0;pointer-events:none;transition:opacity .2s}
.back-top.show{opacity:1;pointer-events:auto}
.reveal{opacity:0;transform:translateY(14px);transition:opacity .5s,transform .5s}
.reveal.in{opacity:1;transform:none}

/* responsive */
@media(max-width:1080px){
  .hero-grid,.panel-dark,.contact-grid{grid-template-columns:1fr}
  .grid-4{grid-template-columns:1fr 1fr}
  .strip div{flex-direction:column;gap:6px}
}
@media(max-width:900px){
  .desktop-nav,.nav-actions>.btn{display:none}
  .menu-toggle{display:block}
  .mobile-panel{display:block;position:fixed;inset:76px 0 0;z-index:1001;background:var(--paper);padding:26px var(--pad) max(32px,env(safe-area-inset-bottom));overflow-y:auto;overscroll-behavior:contain;transform:translate3d(100%,0,0);visibility:hidden;transition:transform .26s ease,visibility 0s linear .26s}
  body.menu-open .mobile-panel{transform:none;visibility:visible;transition-delay:0s}
  .mobile-panel nav{display:flex;flex-direction:column}
  .mobile-panel nav a{color:var(--ink);font-weight:900;font-size:clamp(26px,7vw,36px);letter-spacing:-.05em;padding:7px 0;line-height:1.06}
  .site-header.menu-open .menu-toggle span:first-child{transform:translateY(2.5px) rotate(45deg)}
  .site-header.menu-open .menu-toggle span:last-child{transform:translateY(-2.5px) rotate(-45deg)}
  .plans,.shots,.grid-3{grid-template-columns:1fr}
  .step{grid-template-columns:1fr;gap:8px}
  .checklist{grid-template-columns:1fr}
  .metrics{grid-template-columns:1fr 1fr}
  .cta-acid .inner{flex-direction:column;align-items:flex-start}
}
@media(max-width:650px){
  .nav-shell{height:66px}
  .mobile-panel{inset:66px 0 0}
  .reading-progress{top:66px}
  .grid-2,.grid-4{grid-template-columns:1fr}
  .sec-head{flex-direction:column;align-items:flex-start;gap:12px}
  .stat-row{flex-wrap:wrap;gap:20px}
  .stat-row .sep{display:none}
  .hero-actions{flex-direction:column;align-items:stretch}
  .hero-actions .btn{width:100%}
  .field-row{grid-template-columns:1fr}
  .hero h1,.page-hero h1{letter-spacing:-.06em;overflow-wrap:break-word;hyphens:auto}
  .footer-main,.footer-links{grid-template-columns:1fr}
  .brand span{font-size:19px}
}
@media(prefers-reduced-motion:reduce){
  *{scroll-behavior:auto!important;animation:none!important;transition:none!important}
  .reveal{opacity:1;transform:none}
}
